Born in North Carolina. Raised at Bonnaroo.

Black Market Merch is a fan-centered brand that builds social equity through a growing community of music and festival enthusiasts. We sell custom concert, festival, and music-inspired swag - currently t-shirts, hoodies, and stickers - and fan-created merch. We also sell sarcastic, comical, and witty branded merch and a line of awareness and ally products.

We are located near Raleigh, North Carolina, and debuted at Bonnaroo in 2025 - promoting our brand, vendors, and partners with free swag bags containing the officially unofficial "R00" bracelet, our 2025 Bonnaroo UFO Abduction and ROO Peace Duckie stickers, other random stickers and sprouts, mental health and LGBTQ+ stickers and buttons, and self-care packages.

All merch is created by fans in our festival community - who earn a portion of each sale - and we use a print-on-demand partner to reduce costs and eliminate waste, allowing us to sell our merch for much less than fans would pay at an event. And, keeping true to our fan-centered focus, 100% of profits is paid to the merch and design creators, used to promote our community with free merch at events, and given to music-related charities.